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For East County Home Sellers
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For East County Home Sellers

Most Sellers Don't Know What They'll Actually Walk Away With — Until It's Too Late.

Your list price isn’t your paycheck. Calculate your real net proceeds in 60 seconds — before you sign a listing agreement.

Calculate My Net Proceeds → 📞 (619) 461-5800
$30K–$80K
Average gap between expected and actual net proceeds for unprepared sellers
28 Years
Steven's experience selling homes in La Mesa, Lakeside & Santee
1,000+
Transactions closed — more than any other agent in East County

The Problem Most Agents Don't Address

You're Selling a $700,000 Home. You're Not Pocketing $700,000.

I’ve been selling homes in La Mesa, Lakeside, and Santee for 28 years — over 1,000 transactions. And the single most common moment of surprise isn’t when the offer comes in.

It’s at the closing table, when sellers see the final settlement statement for the first time and realize their net proceeds are $30,000 to $80,000 lower than they expected.

That number affects your next down payment, your move timeline, your retirement plans. You deserve to know it before you sign a listing agreement — not the day you hand over keys.

✕ Your agent quoted a list price but never walked you through the full cost breakdown
✕ You're not sure how your mortgage payoff, commissions, and escrow fees add up
✕ You're making major financial decisions — where to move, what to buy next — based on an incomplete number
✕ No one has talked to you about potential capital gains exposure on your appreciated equity

Where the Money Goes

Every One of These Takes a Cut Before You See a Dollar

Between commissions, closing costs, your mortgage payoff, and repair credits, the gap between your sale price and your check can be significant. Here’s what to expect.

📋
Real Estate Commissions
Typically 4–6% of the sale price, split between agents. On a $750,000 home, that's $30,000–$45,000 off the top before anything else.
4–6% of Sale Price
🏦
Escrow & Title Fees
Escrow officer fees, title insurance, notary, recording costs, and transfer taxes — non-negotiable costs paid at settlement.
$5,000–$12,000 Typical
🔧
Repairs & Buyer Credits
Inspection findings lead to repair requests or credits. Unprepared sellers routinely lose $5,000–$25,000 in negotiation.
$5K–$25K+ Variable
💰
Mortgage Payoff
Your remaining loan balance — plus interest accrued through close — comes directly out of proceeds. Often the largest single deduction.
Your Largest Deduction
📊
Capital Gains Exposure
Gains above the $250K/$500K exclusion threshold may be taxable. Most sellers overlook this completely until it's too late to plan.
Consult a Tax Advisor
📅
HOA & Prorations
Unpaid HOA dues, property tax prorations, and any outstanding liens or assessments are all settled at close of escrow.
Varies by Property

Free Net Proceeds Calculator

See Your Real Number in 60 Seconds

No guesswork. No hidden fees. Enter your home’s estimated value, your mortgage balance, and your ZIP code — and get a real picture of what you’ll walk away with at close of escrow.

What This Looks Like in Practice

A Real Example from
La Mesa

A seller came to me in 2024 with a home worth $720,000. They expected to pocket around $650,000 to fund a move to Phoenix. Here’s what the actual numbers showed — and how we positioned the sale to maximize their net.

*Illustrative example. Your numbers will vary based on your specific situation.

Sale Price $720,000
— Mortgage Payoff −$198,000
— Agent Commissions (5%) −$36,000
— Escrow & Title Fees −$9,400
— Repairs / Buyer Credits −$7,500
— HOA / Prorations −$1,200
Net Proceeds to Seller $467,900

How Steven Works With Sellers

A Process Built Around Your Numbers and Your Timeline

1
An Honest Conversation — No Obligation
Steven starts by listening. What does an ideal move look like? What matters most — timing, price, simplicity? No agenda other than understanding your situation and making sure you have accurate information before any decision.
2
A Clear Picture of Your Net Proceeds
Steven provides a detailed comparative market analysis — what your home is worth today, what a realistic sale timeline looks like, and a full line-item net proceeds estimate so you know exactly what to expect before signing anything.
3
Strategic Pricing and Preparation
Steven identifies what to fix, what to skip, and how to price your home to attract the strongest offers. This stage saves most sellers significantly more than it costs — and it's fully coordinated so you don't have to manage vendors.
4
Professional Marketing and Maximum Exposure
Professional photography, compelling listing copy, targeted digital marketing, and MLS exposure to qualified buyers across East County. The goal is competitive offers, not just activity.
5
Expert Negotiation and a Clean Close
Steven manages every detail of the transaction — from offer review and inspection response strategy to escrow coordination and final walkthrough. Your net proceeds at close should match or exceed what was projected on day one.

What East County Sellers Say

Clarity Before the Contract. Confidence at the Close.

“
★★★★★

“Steven walked us through our net proceeds on day one — before we ever signed a listing agreement. We knew exactly what we'd walk away with. No surprises at closing.”

Mark & Linda T.
La Mesa, CA · Sold 2024
“
★★★★★

“I had another agent who only talked about list price. Steven was the only one who showed me what I'd actually pocket. That transparency is why I chose him — and we closed 14 days faster than expected.”

Rachel M.
Santee, CA · Sold 2023
“
★★★★★

“Born and raised in La Mesa, Steven knows every street and price trend. He helped us net $22,000 more than expected through strategic pricing and negotiation. There's no one else I'd call.”

James & Donna F.
Lakeside, CA · Sold 2024

Begin the Conversation

Ready to Know What You'll Actually Walk Away With?

Start with the calculator above — then let’s talk. Steven will review your specific situation, walk you through the full cost breakdown, and build a strategy to maximize your net proceeds.

  • ✓ No pressure. No obligation. Ever.
  • ✓ Full net proceeds estimate — before you commit to anything.
  • ✓ Clear explanation of every cost line.
  • ✓ Strategic pricing guidance included at no cost.
  • ✓ 28 years of East County expertise in your corner.
Contact Steven Rotsart
📍 9332 Fuerte Drive, La Mesa, CA 91941
CalDRE #01254025
📞 Call Steven Now → Contact Agent Online

No pressure. No obligation. Just clarity on your numbers — before you commit to anything.

Steven Rotsart
Coldwell Banker Realty · CalDRE #01254025 · PSAR R.E.A.L. Award · Top 1% San Diego County

📞 (619) 461-5800
associates@rotsart.com

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